Welcome to The Happiness Web (THW) 'Plant a Business'

About The Happiness Web (THW)

THW is a foundation that has been actively operating on the African continent since 2007. 
Our primary mission is to support entrepreneurs, enabling them to create jobs, thereby forming a productive middle class. In collaboration with our partners, THW Foundation has a presence in multiple African countries, with a primary focus on rural and peri-urban areas (Townships).

Our Mission

At THW foundation, we believe that entrepreneurship is a powerful tool for economic growth and sustainable development. We are committed to empowering entrepreneurs and fostering the growth of businesses in underserved regions of Africa. Our ultimate goal is to create job opportunities and contribute to the formation of a thriving middle class.

Introducing the 'Plant a Business' Concept

One of our innovative initiatives is 'Plant a Business', where we initiate and establish business ventures. This project represents the heart of our mission to support and nurture sustainable business growth in Africa. 'Plant a Business' is designed to take a business idea from inception to a fully operational entity. 

Here's how it works:

1. Inception with KEI Partners
KEI stands for Knowledge, Experience & Insights. At the beginning of the 'Plant a Business' project, we collaborate with one or more KEI partners who bring valuable expertise to the project. These partners play a crucial role in guiding and mentoring our team.

2. Business Idea Incubation
We generate the business idea ourselves, carefully selecting opportunities that have the potential for significant positive impact. Our KEI partners work with us to refine these ideas and turn them into comprehensive business plans.

3. Seeking Seed Money
To initiate the business, funding is essential. THW Foundation assists in securing seed capital to establish and launch the business concept.

4. Identifying a Local CEO
To lead the Proof of Concept (PoC) and potentially become the CEO later on, we actively search for a local candidate with the skills, experience, and drive to successfully guide the business forward.

5. Proof of Concept (PoC)
The next stage involves the launch of a Proof of Concept (PoC). During this phase, we implement a small-scale version of the business. This allows us to test the feasibility of the concept, make necessary adjustments, and refine the business and financial plans.

6. Roll-out
Following the successful PoC, we assist the newly formed team around the CEO to secure full-fledged financing and support their growth.

Our Preference for Franchise-Like Business Models

We have a strong preference for franchise-like business models that target solo and micro-entrepreneurs. These models are not only scalable throughout the African continent but also have the potential to extend their reach beyond, creating a network of interconnected and thriving businesses.

This franchising concept is particularly suited as well for Western SME’s that currently lack a presence in Africa, offering them a unique opportunity to establish a foothold in this rapidly growing continent. We can set up franchises that cover the entire African landscape, providing these companies with unparalleled access and exposure. Similarly, we are poised to introduce African SMEs to Western countries using the same model. Partnering with us offers an exciting and lucrative chance to tap into uncharted territories and expand horizons. We invite forward-thinking entities to join us in this transformative journey, leveraging our expertise and network to achieve mutual success.

Why 'Plant a Business' Matters

  • Job Creation: By establishing B2B ventures, 'Plant a Business' not only creates jobs but also stimulates economic growth and development in underserved areas, contributing to the growth of a productive middle class.

  • Economic Development: A thriving B2B business adds value to the local economy, fosters sustainable development, and plays a vital role in reducing poverty.

  • Empowering Communities: 'Plant a Business' empowers individuals within the community by providing opportunities for employment, economic stability, and growth.

At THW Foundation, we are passionate about fostering sustainable business growth and driving economic progress in Africa. Join us on this exciting journey as we 'Plant a Business' and watch it evolve into a thriving franchise-like enterprise that makes a significant impact in the lives of people across the continent. Together, we can create a more prosperous and sustainable future for all.

Some examples of ongoing Plant a Businesses.
  • FundrFLO: Inspire, educate entrepreneurs & connect viable startups with access to international funding
  • THW Arrow: Bring broadband internet to townships and rural areas
  • THW Mother: Organising the distribution of microgreens utilities at home in Africa

We want to proof that a balance is possible between monetary return and social return. 
We are on a mission to prove goodness is what makes the world tick, not greed!