Manifesto English

Our DNA and what we aim for:

We believe everybody has the right to be happy.

We believe every individual has a mission, a role to play, wherever he/she lives, whatever her/his job. This is what will make the World a better place.

We believe in viral entrepreneurship through sharing Knowledge, Experience and Insights - KEI. That is the core of viral entrepreneurship.We share because others shared.

We believe in human goodness through social entrepreneurship in serving our community. We are absolutely convinced that with every entrepreneur, every investment, every growing start-up and with any "disruptive business model or technology" we can prove that a balance is possible between monetary return and social return. We are on a mission to prove goodness is what makes the world tick, not greed!

We believe in the right to have both a first and a second chance through entrepreneurship.As Nelson Mandela said, "Do not judge me by my successes, judge me by how many times I fell down and got back up again."  A first chance comes down to the absolute right to earn a decent living in life and, when you have made mistakes in life, the right to get a second chance.You have to earn this second chance by proving you "walk your talk”, that you have made a conscious choice to walk the right path.

We believe in learning entrepreneurship. Failures are never failures if we can learn from them by both acknowledging past errors and sharing subsequently what we have learned with others. Challenges and failures are then turned into pure profit for everyone to one way or the other being made a birthplace of future successes.

We believe in "Inclusive entrepreneurship" in the light of Article 2 of the Universal Declaration of Human Rights, independent of:
  • Race
  • Skin colour
  • Gender
  • Language
  • Religion
  • Political or other opinion
  • National or social origin
  • Property
  • Birth or other status
Sound, integrity-based inclusive human relationships are a bedrock of any success.


We believe in entrepreneurship through buying and selling results. We believe that above a decent income, only results justify higher compensation. The same principle applies to the financing of start-ups and other more mature companies: initial and follow-up financing based on achieving meaningful milestones agreed upon in advance. This applies to our teams too.

We believe in fair entrepreneurship through intention management. Everything starts with the right and righteous intention. Truth and trust are key in this. Hidden agendas are the antithesis of this.

We believe in transparent entrepreneurship - be it for a start-up or a more mature company - being key to and for all stakeholders of a company: founders, partners, investors, the community where the company is embedded, the world community, etc. ... This starts with us as a Foundation and with every team member.

Please endorse this manifesto by signing below and share our DNA with as many people as possible.

By doing so, you contribute to spreading happiness.